UpTop Privacy Policy

Privacy Policy

Effective: May 1, 2018

At UpTop, we understand and respect your concerns about privacy and security and will do our best to provide a convenient and safe online experience including protecting the privacy and confidentiality of your personal information. For this reason, we have created and adopted the following Privacy Policy which describes what information we collect, how we may use that information, how we share that information, and how we protect that information on our website, which is located at www.liveuptop.com and our other relevant websites and smartphone applications (collectively, the “Site”). We may update this Privacy Policy at any time, and we therefore, encourage you to check this policy periodically for any changes. If you do not agree with the terms, do not access or use the UpTop Site, platform and services.

Your acceptance of the Terms of Service (“Terms”) between you and UpTop indicates that you have read and have accepted this Privacy Policy in its entirety. This Privacy Policy is part of, and incorporated by reference in whole within, the Terms. Your acceptance of this Privacy Policy is required to use the Site. By using the Site, you expressly consent to the collection, use and retention of your personal information that is provided to UpTop according to the terms and explanations provided in this Privacy Policy. If you do not agree with any portion of this Privacy Policy or the Terms of Service, you may not use the Site.

Scope of Policy

This Privacy Policy applies only to our Site and related Services including the personal information that you provide to us when registering and you provide or we gather while you are using the Site. It does not apply to other companies', vendors or affiliates web sites to which we link. These third-party websites implement and maintain their own terms of service and privacy policies. We assume no responsibility or liability for third-party actions, use of, or negligence relating to information provided to such third-party websites. Please refer to the individual third-party privacy policies and terms of use.

Territorial Scope

At present, we only operate in the United States and do not offer or provide services in other jurisdictions. In situations in which you access and use the Site from locations outside of the United States or UpTop decides to operate a portion of all of the Site or maintain storage of information overseas, your personal information may be stored outside of the United States or transferred into or out of the United States. By accessing and using the Site, you hereby consent to the transfer of your personal information into and out of the United States. Additionally, you will be responsible to hereby agree to adhere to all US and applicable foreign export control laws.

Children Under the Age of 13

You must be 18 years old to enter into any contractual arrangement through the use of UpTop. If you are under 18, we suggest that you review this information with your legal guardians. This Site is not directed to, and may not be used by, children under the age of 13. We do not collect or maintain personal information, via the Site or otherwise, from those we actually know are children under 13 years of age. If you are under 13, you should not submit any personal information to us. If you are the parent of a child under 13, please help us protect your child's privacy by instructing them never to provide personal information on this Site or any other website without your permission.

Information We Collect

Personal information is information about an identifiable individual, which includes name, address, email address, telephone number, and other information that identifies you. We may collect personal information from you directly or indirectly. For example, when you register for an account, you may be asked to submit your name, address, email address, telephone number, information regarding the type, price, location and features of your desired property, and other personal information such as financial information. You may also voluntarily provide us personal information if you email us, inquire about a property, call us, complete an online survey, or otherwise respond to a request from us for information.

Even if you do not register with us, we may automatically collect certain information concerning your visits, such as your Internet Protocol (“IP”) address and browser information, which will allow us to track your use of the Site. Upon your return to the Site and/or subsequent registration, we will update your profile with your previous search history in order to create a more complete user profile. See section below entitled “What are cookies and web beacons?”.

We may also use a third-party to help us gather and analyze information about the areas that you visit on the Site to evaluate and improve the client experience and the convenience of the Site, and to help us analyze some or all of the information that you provide to us.

If we collect personal information from you, whether provided to us voluntarily or involuntarily, you are giving us permission, subject to the terms of this Privacy Policy, to use and disclose that information in any manner desired, including without limitation to contact you regarding the Services offered on the Site, to improve or enhance Site performance, to communicate to you about other matters that may be of interest to you, and to respond to any inquiries that you may initiate.

How we use the information we collect

When we collect information from you, we may use it for a number of purposes, including to:

  • Identify your search preferences so that we can notify you of property listings and other information relating to our business that might be of interest to you;
  • Send emails and other communications regarding our services, technical announcements, relevant updates and promotions;
  • Invite you to participate in customer research;
  • Measure the advertising effectiveness of our online and other advertisements and events;
  • Optimize advertising campaigns and located target audiences with similar characteristics and demographics;
  • Comply with applicable laws, legal process and regulations;
  • Respond to your comments and inquiries; and
  • Help us understand Site activity and improve your use of our Site.

In order for us to maintain the accuracy of your personal information and improve our communication with you, we may also combine the information we collect with other public demographic information. User information collected as part of the service will be retained for as long as required by UpTop. At any time, Users can review and edit personal information on our Site through User profiles.

Who we share information with

Information about our customers is important to our business. UpTop agrees to implement and maintain commercially reasonable measures to protect customer information and data collected. We may share your personal information with third-parties as set forth herein.

  • Affiliates.  In order to offer products and services to you, we may pass along personal information submitted by you to one or more of our affiliates, who may use this information to contact you about various opportunities, including, property management, furniture rental and other services.
  • Landlords and Leasing Agents.  We may share your personal information with landlords, property owners, leasing agents, managing agents and sponsors of listings on our Site.
  • Service Providers.  We may share certain personal information we collect about you with third-parties who perform services for us or with whom we contract for the purposes described in this Privacy Policy. For example, we may use third-parties to host the Site, operate certain of its features, send emails, print or send mailings, conduct customer research, and manage and analyze data and our advertising effectiveness. These third-party service providers are given the information that they need to perform their designated functions and we do not authorize them to use or disclose your personal information for their own or any others' marketing purposes.
  • Promotional Offers.  Sometimes we send offers to selected groups of users on behalf of other businesses. When we do this, we do not give that business your name and address.
  • Legal Requests.  On rare occasions, we may be required to disclose your information as is required by law pursuant to lawful requests such as subpoenas, court or agency orders, or as we may reasonably determine to be necessary to protect our rights or the rights of others, to avert harm to persons or property, or to enforce this Privacy Policy.
  • Business Transfers.  Your information may be transferred as an asset in connection with a merger or sale (including any transfer made as part of insolvency or bankruptcy proceedings) involving all or part of our businesses or as part of a corporate reorganization, stock sale or other change in corporate control.

By using our Site, you hereby grant permission for UpTop to utilize all personal information you provide and all user data collected for the express purpose of providing third-parties with anonymized data sets including, demographics, site user behavior and geographic locations. We will only use anonymized data collected in aggregate form when providing data to partners. UpTop agrees not to disclose any personally identifiable information (PII) that may infringe laws relating to the collection, use and storage of personal data. This data may be shared, sold and communicated to third-parties at our sole discretion.

Data Retention

All personal information provided to or collected through the Site will be maintained in storage systems, facilities and locations of our choosing. You hereby authorize UpTop to retain any and all information that you provide to the Site or that is collected in relation to your use of the Site. Upon termination of your Account or access to the Site, UpTop will neither have the obligation to continue to retain your personal information (except as otherwise required under the law or any applicable regulations) nor to delete your personal information.

Cookies and Web Beacons

To enhance your experience on the Site, we and some of our third-party service providers use "cookies." Cookies are text files we place in your computer's browser to store your preferences. Cookies, by themselves, do not tell us your email address or other personally identifiable information unless you choose to provide this information to us by, for example, registering at our Site. However, once you choose to register with personally identifiable information, this information may be linked to the data stored in the cookie.

We use cookies to understand usage and to improve the content and offerings on the Site. For example, we may use cookies to personalize your experience on the Site (e.g., to recognize you by name when you return to the Site) and to save your password in password-protected areas. We also may use cookies to offer you products, programs or services.

"Web beacons" are small pieces of code placed on a web page to monitor the behavior and collect data about the visitors viewing a web page. For example, web beacons or similar technology can be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page. We may use web beacons or similar technology on the Site from time to time for this and other purposes.

In addition, when you visit the Site, third-party vendors and advertisers also place or read cookies on your Internet browser. This is a common practice on the Internet; these cookies may be used to determine whether you have visited other web sites, to measure the effectiveness of advertising and links on other web sites, and to provide you with information of potential interest to you, among other purposes. This is not an exhaustive list of all uses of cookies on our Site.

Most Web browsers are set up to accept cookies. You can, however, set your browser to refuse all cookies or to indicate when a cookie is being sent. In addition, cookies can be easily and safely deleted from your system. See your browser's help section for instructions. Should you choose to disable any cookies associated with the Site, you will not be able to take full advantage of all the Site's features, but you still should be able to navigate the Site without difficulty. If you would like to opt out of behavioral advertising and tracking beacons, please visit https://optout.aboutads.info/ to make a request.

Social Media Integration and Data Collection

We may provide software integrations through third-party social networking sites and related social media plug-ins or applications. By signing up for access to the Site, you hereby authorize UpTop to access certain public information from your social media profiles, for example; name, e-mail address, photos and location. Upon using the Site, you hereby authorize us to use this data for marketing efforts and collecting aggregate data sets as outlined in this Privacy Policy within the section entitled “Who do we share your information with”. To control what information and data is shared through personal social media accounts, users may visit their privacy settings available on each respective social media sites. Please refer to those third-party sites privacy policies and terms of use to understand their privacy policies. UpTop does not control or influence in any way the terms of such third-party privacy policies or terms of use.

How we protect user information

We have in place what we believe to be reasonable physical, electronic and managerial procedures to safeguard the personal information we collect and help prevent unauthorized access and use of such data. Unfortunately, no collection, storage, or transmission of information over the Internet can be guaranteed to be 100% secure, and therefore, we cannot guarantee or warrant the security of any such information. Accordingly, UpTop cannot ensure, and expressly disclaims, any warranty relating to the security of any information that you provide to or extract from the Site. Correspondingly, you are hereby on notice that you provide information to and extract information from the Site at your own risk.

It is also important for you to protect against unauthorized access to your Account and to your computers and mobile devices. Be sure to sign off of your Account when finished using a shared computer. And take extra precaution when using a public WiFi service or hotspot. Additionally, change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser.


You can opt out of receiving promotional offers from us by either clicking on the “unsubscribe” instructions at the bottom of any communications we may send you, by emailing us, or by following the links on our Site to remove yourself from our mailing list. After you opt-out, you will not receive any further promotional offers from us unless you open a new Account, enter a contest, inquire about a property, contact us or otherwise subsequently sign up to receive newsletters, emails or personalized online advertisements.

UpTop reserves the right to communicate with registered users about important administrative, policy, legal, payment, screening and billing matters. These communications are considered mandatory and you may not opt-out from receiving such communications.

Contact Us

If you have questions regarding our Privacy Policy, or if you wish to update the personal information you have provided to us, you may do so by emailing us at policies@liveuptop.com.

Updates and Effective Date

We reserve the right to make changes to our Privacy Policy from time to time for any reason. Such changes, modifications, additions or deletions shall be effective immediately upon posting, unless otherwise indicated. We have no duty or obligation to inform users or prior visitors that changes have been made, regardless of the scope and importance of the changes. We encourage you to periodically check back and review this Privacy Policy so that you always will know what information we collect, how we use it and to whom we disclose it. Your continued use of the Site after such changes are posted will be deemed to constitute your agreement to and acceptance of such changes.

This document was last updated on May 1, 2018.